Mashary A.Alkhayyat

Chairman of the Advisory Committee at Saudi Exhibitions and Conferences Association (SECA)

Judge

Mashary Alkhayyat is a senior executive leader with over 20 years of experience in the strategy, MICE, creative industries, and non-oil economic sectors. He currently serves as the Chairman of the Advisory Committee at the Saudi Exhibitions and Conferences Association (SECA). Mashary has played a pivotal role in advancing Saudi Arabia’s events industry, leading major national initiatives such as the Saudi Film Confex and the Riyadh 32 Strategy. With a specialization in Strategy from Harvard Business School and executive leadership training from London Business School, he has contributed to shaping the MICE and creative sectors in line with Vision 2030. He is also a recognized MISK 2030 Leader and a member of the Saudi Leadership Society, with a strong track record of building strategic partnerships, driving industry transformation, and fostering international collaboration.