This site is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Saudi Event Show

Exhibition & Seminars: 17 - 18 September 2025
Riyadh, Saudi Arabia

Mohammed Bouarib
Regional Innovation Strategy Lead at Snap Inc. MENA
Speaker

Profile

Digital marketing expert and results-driven growth strategist with over 14 years of experience across platforms (Snap Inc.), clients (LVMH & L'Oréal), and entrepreneurial ventures spanning the Middle East, Europe, East Asia, and North Africa.

Specialized in shaping the convergence of consumer behavior, strategic planning, and innovative solutions for advertisers across diverse industries. Currently spearheading Augmented Reality and Innovation initiatives at Snap Inc. MENA.

Agenda Sessions

  • Case Study – Redefining The Runway: The AR Bridge In Fashion

    16:45