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Saudi Event Show

Exhibition & Seminars: 17 - 18 September 2025 | The Arena
Awards: 18 September 2025 | JW Marriott Hotel
Riyadh, KSA

Mohammed Bouarib
Regional Innovation Strategy Lead at Snap Inc. MENA
Speaker

Profile

Digital marketing expert and results-driven growth strategist with over 14 years of experience across platforms (Snap Inc.), clients (LVMH & L'Oréal), and entrepreneurial ventures spanning the Middle East, Europe, East Asia, and North Africa.

Specialized in shaping the convergence of consumer behavior, strategic planning, and innovative solutions for advertisers across diverse industries. Currently spearheading Augmented Reality and Innovation initiatives at Snap Inc. MENA.

Agenda Sessions

  • Case Study – Redefining The Runway: The AR Bridge In Fashion

    16:45