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Saudi Strategy Week
29 September - 03 October 2024
Crowne Plaza Riyadh RDC Hotel & Convention

Alan Fell
Strategy Execution Expert at Alan Fell Consultancy Ltd


Alan Fell is a UK-based independent consultant and management trainer, specialising in the Balanced Scorecard and the wider disciplines of Strategy Execution.

After a successful career with a major London-based bank, during which he led a pioneering Balanced Scorecard application in 1994-96, Alan has operated across the world for the last 20+ years, combining management training and implementation consultancy.

Alan has focused especially on the GCC markets in the last 20 years, spending well over half of his work time in the region, with involvement in innumerable training programmes and consulting assignments. In total Alan has led more than 300 training courses across the world during this period.

For many years, Alan has led his own Certificate in Strategy Execution training programme, in conjunction with Informa. In addition, Alan is also a Senior Associate of the Balanced Scorecard Institute and has been the course leader many times for the “BSP certified Bootcamp” scorecard training programme.

In total, Alan brings well over 30 years of hands-on strategy management experience, including 24 years of the Balanced Scorecard. He has been a frequent past chairman of many of Informs’s Balanced Scorecard / strategy conferences.

Agenda Sessions

  • Artificial Intelligence: Transforming Strategy Design for Success

  • Closing Remarks

  • Mastering Strategy Execution: Practical Tips & Tools

  • Performance Measurement & Metrics in Strategic Management

  • Strategy Execution: Overcoming Implementation Challenges

  • Welcome Address