Social Media Marketing Masterclass

Course Overview

In today’s fast paced online world, having a strong social media presence is a must. The rapidly evolving environment of social media means that companies of all sizes can compete on the same level playing field which means there are plenty of opportunities to be had.

One of the first things customers do when researching a brand for the first time will be to check out their social media channels. Social media is everywhere from our smart watches through to our own PCs and smart TVs so it is vital to be in the places customers are.

Benefits Of Attending

• Master the use of AI tools to streamline content creation and boost audience engagement
• Discover actionable tactics to optimise your social media knowledge and maximise your campaign impact from day one
• Participate in an interactive, hands-on training where you will apply everything practically by yourself throughout the course

Who Should Attend

This practical course is tailored for individuals seeking to leverage social media, enhanced with AI tools, to attract sales and generate leads. Additionally, it is ideal for those aiming to deepen their understanding of brand awareness and reputation management on social media. Managers looking to enhance their knowledge and strategic use of social media will also find this course highly beneficial.

Certification Criteria

Learners must meet two criteria to be eligible for this certificate:

• Assessment
  • Learners are required to complete the end-of-course assessment with a pass mark of 70%
• Attendance
  • Eligibility for the end-of-course assessment is linked to full attendance
  • Unavoidable absence of up to 2 hours of the total course duration maybe considered upon prior written approval to Informa Connect Academy

Learning Outcomes

• Develop a customised social media marketing strategy tailored to your business goals
• Create and manage a detailed content calendar to ensure consistent and effective communication
• Utilise AI-enhanced tools and assets to optimise content creation and audience engagement
• Set clear and actionable objectives aligned with overall marketing and business goals

Delivered by Yara

Yara is a highly respected digital marketing trainer and consultant with over a decade of experience in the dynamic world of marketing. She has worked across various industries and regions, including Jordan and the GCC, delivering impactful training programmes to individuals, startups, NGOs, and large organisations.

Certified by CPD UK

The CPD Certification Service is an independent accreditation centre working across all sectors, disciplines and further learning applications and supports policies of institutional and professional organisations globally.

Run this course in-house

Informa Connect Academy’s customised training solutions have helped organisations deliver tailored learning in different languages to suit every requirement