Social Media Marketing Masterclass

Course Overview

In today’s fast paced online world, having a strong social media presence is a must. The rapidly evolving environment of social media means that companies of all sizes can compete on the same level playing field which means there are plenty of opportunities to be had.

One of the first things customers do when researching a brand for the first time will be to check out their social media channels. Social media is everywhere from our smart watches through to our own PCs and smart TVs so it is vital to be in the places customers are.

Benefits Of Attending

• Set objectives
• Understand the customer and journey
• Develop tone and voice to attract the right prospects
• Convert followers into buyers
• Execute Campaign management and measurement

Who Should Attend

This practical course is designed for anyone wanting to learn how to use social media as a way of attracting sales and leads such as digital marketing executives, social media managers and small business owners. It is also designed for those wanting to know about brand awareness and reputation management on social media.

Certification Criteria

You must meet two criteria to be eligible for an Informa Connect Academy Certificate of Completion:

• Satisfactory attendance: You must attend all sessions of the course. If, for any reason, you miss more than 2 hours of the course sessions, you will not be eligible to sit the course assessment
• Successful completion of the course assessment: Assessments will be ongoing and based on in-class participation and activities

Course Methodology

This informative and lively course using a mixture proven learning styles including break out sessions, practical exercises, case studies and videos. We use the VARK model to cover the different styles of learning we all have:

• Visual learning (pictures, movies, diagrams)
• Auditory learning (music, discussion, lectures)
• Reading and writing (making lists, reading textbooks, taking notes)
• Kinaesthetic learning (movement, experiments, hands-on activities)

Delivered by Tim

Tim is a highly respected and sought-after trainer. He has developed and led training courses (face-to-face and online) in the UK and abroad for individuals right through to very well-known global corporations

Certified by CPD UK

The CPD Certification Service is an independent accreditation centre working across all sectors, disciplines and further learning applications and supports policies of institutional and professional organisations globally.

Run this course in-house

Informa Connect Academy’s customised training solutions have helped organisations deliver tailored learning in different languages to suit every requirement