This site is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Market Research
search
Community 20

Social networkers want TV airtime

Posted by on 05 February 2009
Share this article

According to CNET, social networkers (a whopping 36%) would like to see their social networking access on their televisions. The survey of more than 1,000 households found that younger consumers are most interested in chatting and messaging with friends while watching TV. Middle-aged adults want a more passive experience, such as the ability to check on status updates via their TV sets. And those over 50 are most interested in knowing what their friends are watching. Now it seems that people not only want status updates on the minute details of their friends lives, they want to know what they're watching on tv. Do you think this will catch on?

Share this article