Speaker Profile: Heather Kluter

With the The Market Research Event quickly approaching, we would like to introduce you another speaker that we will have this year at our event. This year, The Market Research Event will take place from October 13 - 16, 2008 in Anaheim, California at the Disneyland Hotel. Today, we would like to introduce you to Heather Kluter, who works with customer insights and futuring at Hyundai Motor Company.

Kluter's team at Hyundai Motor Company leads them into new realms of innovation that focuses on their consumers when developing their products. They follow a 'Touch the Market' consumer centric process that looks at product development throughout the world, not just in research and development. One of the greatest examples of this is the development of the 2007 Sante Fe which you can read about here at PDMA Visions.
We invite you to come see Heather Kluter at The Market Research Event as she presents her speech on Thursday, October 16th, Learning to See and Finding Our Voice: Creating a Customer-Centric Product Development Process.