Speaker Profile: Lindsay Zaltman

With the The Market Research Event quickly approaching, we would like to introduce you another keynote speaker that we will have this year at our event. This year, The Market Research Event will take place from October 13 - 16, 2008 in Anaheim, California at the Disneyland Hotel. This week, we would like to introduce you to Lindsay Zaltman, the author of Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers.
Lindsay Zaltman is the managing director of Olson Zaltman Associates. In this position, he participates in new business development and client management. He's also participated in successful projects pertaining to global positioning, and brand and new product innovation. He also was the co-author in a chapter of The Handbook of Marketing Research. He was also the co-author of The Marketing Metaphoria, along with his father, Gerald Zaltman. This book focuses on the unconscious ways for relating to the world, including: balance, transformation, journey, container (in or out), connection, resources and control.
We invite you to come see Lindsay Zaltman at The Market Research Event as he presents his keynote speech on Wednesay, October 15th, Finding a State of Medaphoria: How to Solve the Insight Depth Deficit.
(Sources: Olson Zaltman, Shop Talk Marketing, Marketing Metaphoria)