Day 2: Tuesday, March 4, 2025 - ET (Eastern Time, GMT-05:00)
- Amy Hawrylo - Peer to Peer Technology & Innovation Strategist, Novo Nordisk
- Katelyn Reichheld - Conference Producer, Informa Connect
Addressing live and pre-conference anonymous questions from industry
Forecasting new regulations, trends, cases and guidance
A step up in telemedicine enforcement
The future of offering meals and live programs
Reviewing the new whistleblower award program
Modeling post-election outcome and what that means for speaker programs
- Joseph Mack - Head of US Compliance Bayer, Bayer U.S. LLC
- Bernard Cooney - Chief of the Healthcare Fraud Unit in the District of New Jersey, District of New Jersey
- Charlene Keller Fullmer - Assistant United States Attorney, US Attorney’s Office, Eastern District of Pennsylvania
- FMV and Inflation: Strategies for adjusting fair market value rates in countries impacted by inflation
- Determining FMV for social media influencers
- Approaches to tiering and setting FMV for Non-HCPs (patients, payers, and other non-providers)
- Eric Bolesh - Chief Executive Officer, Cutting Edge Information
- Michael Koether - Associate Director in Compliance, Sun Pharmaceutical
- Scott Witherington - Director, Ethics & Compliance Risk Management, Business Partner, Ethics and Compliance, Novo Nordisk
Effective strategies for choosing and evaluating restaurant venues for your events
Key trends in restaurant contracting, including managing charges and addressing unmet minimums
Analyzing whether your company is overpaying for restaurant events and how to optimize costs
Challenges in not serving alcohol and offering semi-private rooms
- Rachel Bernstein, CMP - Sr. Operations Manager, Speaker Bureau, BCD Meetings & Events
- Kimberly Bollinger - National Account Manager, Fleming’s Prime Steakhouse & Wine Bar
Assessing and creating streamlined workflows for compliance reporting while managing multiple stakeholders
Building efficient documentation processes for speaker selection, FMV compliance, and program need justification
Implementing tracking systems for speaker caps, attendance limits, and speaker program audits
- Michael Koether - Associate Director in Compliance, Sun Pharmaceutical
Participate in individual speaking exercises with dedicated coaching time to understand the training experience
Practice presentation techniques through hands-on delivery of medical content with expert feedback
Engage directly in real-time training methods, with each participant receiving professional coaching and peer feedback
- Michael Mead - CEO, EDC Communications
- Examine a case study of successful agency onboarding and collaboration, highlighting key strategies for effective partnership and ensuring alignment with program objectives
- Kelly Morgan - Associate Director, HCP Marketing, Phathom Pharmaceuticals, Inc.
- Stacey Naccara - AVP, Speakers Bureau, p-value group of companies
Learn how to effectively deploy pre- and post-program surveys to measure educational outcomes and engagement, including example questions to evaluate speaker effectiveness and attendee feedback
Discuss the future of metrics and analytics in program evaluation
- Robert Tarantino - Associate Director, HCP Marketing, Insmed Incorporated
- Explore how insights into the HCP learning process can drive optimization of speaker bureaus
- Learn about real world scenarios for a Right Speaker, Right Attendee approach
- Discover how to measure speaker bureau effectiveness through an understanding of the peer learning networks
- Utility of these peer learning insights for broader thought leader engagement
- Tony Mauro, MBA - Associate Principal, Thought Leader Engagement Strategic Guidance, IQVIA
- Christine Aber - Delivery Principal, Thought Leader Engagement US Medical Affairs, IQVIA
The recent FAQ from CMS – increased auditing (signaling increased monitoring) leads us to ask ourselves, am I ready for a CMS audit? Come prepare your checklist of signals based on CMS FAQ's:
Future influence of CMS and transparency reporting act
Speaker selection and fee for service arrangements data analysis
What your open payments and late corrections signal to CMS
Getting the right resources to compliance to drive education and preparation
- Jessica Constant - Associate Director - Commercial Excellence - Oncology, AstraZeneca
Building on our 2024 session, explore advanced techniques for keeping a mature brand relevant and engaging, including compliant strategies for refreshing presentations and materials:
Updated insights on when to maintain or transition away from a bureau for mature products, with new perspectives and strategies since our last discussion
A look at how industry practices for justifying mature products have evolved and how changes in disease states influence these approaches
- Scott Witherington - Director, Ethics & Compliance Risk Management, Business Partner, Ethics and Compliance, Novo Nordisk
- DOJ Enforcement Panel presentation reactions
- Address compliance challenges in rep self-service virtual programs
- Implement easy-to-use tools to boost engagement while ensuring a seamless, compliant experience
- Tim Curry - Senior Vice President, Account Development, MedPoint Digital
As the demand for efficient, innovative, and compliant speaker programs grows, AI may help reshape the way speaker training is conducted. Are new technologies ready to make an impact today—or is that promise still on the horizon?
Explore the answer to that question with digital innovation expert Bart Zoni, who will discuss the real-world applications of AI in speaker training. In this session, you'll discover how AI is being used to enhance training experiences, improve speaker engagement, and ensure consistency in messaging – including a demo of brand-new technology developed by Copient.AI. Finally, we will address common challenges, opportunities, and what the future holds for AI-enhanced speaker bureaus.
- How AI can AI be applied effectively in speaker training programs
- The benefits and limitations of AI-driven training solutions
- Real-world example of a production-ready tool for asynchronous speaker training and reinforcement
- What’s next: The evolving role of AI in shaping the future of speaker programs
Don’t miss this engaging discussion on how AI is redefining speaker training—today and in the years to come!
- Bart Zoni - Vice President of Marketing and Communications, Woven Health Collective
Develop criteria for selecting attendees who will benefit most from your program, focusing on demographic, professional, and behavioral factors that align with your objectives:
Utilize data analytics and insights to refine your outreach efforts, ensuring you attract attendees who are engaged and aligned with the program's goals
Implement strategies to ensure attendee participation while adhering to compliance guidelines, including RSVP tracking, invitation management, and clear communication of program value
- Amy Hawrylo - Peer to Peer Technology & Innovation Strategist, Novo Nordisk
- Siddharth Kumar - Principal, ZS
Develop actionable learning objectives that align with adult learning principles to enhance HCP education and patient outcomes
Utilize tech tools like interactive platforms, VR, and gamification to create immersive and engaging content
Optimizing virtual/hybrid delivery: Maximize the impact of these formats with tech solutions that boost interactivity and efficiency
Balance technology with legal and regulatory requirements to maintain compliance in your speaker programs
- Diane Evans - Associate Director, Peer to Peer Marketing, Immunology, AbbVie
- Chris Mitria - Senior Product Manager, Level Ex Games powered by Relevate Health®