Day 2: Tuesday, March 3, 2026Tuesday, 3 March 2026 - ET (Eastern Time, GMT-05:00)

• Addressing live and pre-conference anonymous questions from industry
• Forecasting new regulations, trends, cases and guidance
• Recent speaker programs settlements in review
• The direction of white-collar enforcement considering staffing issues at federal offices
• Modeling post-election outcome and what that means for speaker programs

• Adapting FMV to inflation: Strategies for adjusting fair market value in the face of rising costs
• Impact of social media influencers on FMV
• Licensing deals for prerecorded doc programs
• Car service/transport food and meal limits, hotel SOPs, speaker training payment, speaker “tour” payments in review
• Should you base speaker caps on program or dollar amount?
• Differentiating speaker types and approaches to assigning FMV for various categories of speakers, from thought leaders to practitioners

This session explores building and deploying high-impact speaker bureaus. Learn how to strategically select speakers, design audience-centric programs, and implement effective invitation strategies to maximize attendance in today's challenging access environment.

• Using TLL field intelligence to identify speakers who resonate with specific audience segments
• Determining optimal bureau size and composition based on therapeutic areas and target demographics
• Developing systematic recruitment approaches that balance expertise, influence, and compliance requirements
• Implementing pre-program polling to customize content to audience interests and needs
• Creating tailored presentations for different HCP segments
• Addressing increasing email opt-out rates and digital fatigue with multi-channel invitation strategies
• Creating compelling value propositions that drive attendance even for established brands
• Leveraging speakers' professional networks to bypass traditional access barriers

This session focuses on sophisticated measurement approaches that demonstrate educational impact and value of programs. Learn how to evolve beyond traditional presentations and attendance metrics to create truly transformative educational experiences.

• Harnessing healthcare-grade data to match the right speakers with the right audiences
• Using peer learning network insights to optimize speaker deployment and invitation targeting
• Personalizing patient case examples and content based on real-world data
• Practical applications of AI in speaker program optimization and attendance prediction
• Implementing comprehensive pre/post assessments that capture practice change indicators
• Moving beyond attendance metrics to meaningful educational outcome measures
• Creating continuous feedback loops for ongoing program refinement

• How to establish effective first-line monitoring within commercial teams while maintaining second-line compliance oversight and third-line audit validation
• Creating hybrid compliance-operations roles and implementing risk-based monitoring to maximize coverage despite limited resources
• Developing key risk metrics and transactional monitoring systems that enable real-time identification of compliance issues across high-volume speaker programs
• Establishing governance structures and communication channels that facilitate seamless collaboration across all three lines of defense
• Strategies for engaging business leaders in compliance efforts and demonstrating the value of a distributed monitoring approach

• Best practices and operational strategies
• Invitations, RSVPs and attendance tracking
• Speaker and meal selection
• Guardrails for nuanced events

This session brings together insights from over 80 marketing, compliance, and operations professionals who participated in the 2025 Speaker Programs Summit working group. Our panel will present key issues and resulting solutions generated by these cross-functional working groups, evaluating the efficacy of implementations over the past year. Drawing from their specific expertise, panelists will discuss how these solutions compare to Centers of Excellence models that other companies have established for streamlining HCP interactions across the organization:

• Discover how leading organizations are establishing centralized HCP engagement hubs that streamline touchpoints, standardize processes, and leverage speaker bureaus as strategic partners—examining which functions belong within these centers and measuring their impact on compliance and HCP experience
• Explore practical applications of data standardization across departments that enhance decision-making while maintaining compliance guardrails—featuring real-world examples of how 2025's most innovative teams are breaking down silos without compromising regulatory requirements