$400 Savings Ends in:
- 00Days
- 00Hrs
- 00Mins
- 00Secs
Day 2: Tuesday, March 4, 2025 - ET (Eastern Time, GMT-05:00)
- Amy Hawrylo - Peer to Peer Technology & Innovation Strategist, Novo Nordisk
- Katelyn Reichheld - Conference Producer, Informa Connect
Addressing live and pre-conference anonymous questions from industry
Forecasting new regulations, trends, cases and guidance
A step up in telemedicine enforcement
The future of offering meals and live programs
Reviewing the new whistleblower award program
Modeling post-election outcome and what that means for speaker programs
- Joseph Mack - Head of US Compliance Bayer, Bayer U.S. LLC
- Bernard Cooney - Chief of the Healthcare Fraud Unit in the District of New Jersey, District of New Jersey
- Charlene Keller Fullmer - Assistant United States Attorney, US Attorney’s Office, Eastern District of Pennsylvania
- FMV and Inflation: Strategies for adjusting fair market value rates in countries impacted by inflation
- Determining FMV for social media influencers
- Approaches to tiering and setting FMV for Non-HCPs (patients, payers, and other non-providers)
- Eric Bolesh - Chief Operating Officer, Cutting Edge Information
Effective strategies for choosing and evaluating restaurant venues for your events
Key trends in restaurant contracting, including managing charges and addressing unmet minimums
Analyzing whether your company is overpaying for restaurant events and how to optimize costs
Challenges in not serving alcohol and offering semi-private rooms
Evaluate compliant alternatives to dinner speaker programs and understand how these formats align with regulatory requirements
Learn how to effectively use technology to create compliant and engaging alternatives, ensuring adherence to industry guidelines while enhancing participant interaction
Review operational strategies and successful case studies for implementing alternative formats, focusing on maximizing impact and maintaining strict compliance throughout the process
- Karen Lowney - Associate Vice- President & Head of Compliance, Sun Pharmaceutical Industries, Inc.
- Eric Nichols - Head US Oncology Strategic Engagement & Opinion Leader Liaison Team, EMD Serono Inc
Develop strategies to work effectively with regulatory and legal departments to refine and improve content, ensuring alignment and compliance
Establish effective communication channels with the medical team to enhance the development of materials and documents, ensuring clarity and accuracy
Integrate marketing, operations, and compliance teams to create a cohesive strategy that drives effective content creation and implementation
Foster unity around the application of guidelines, ensuring all teams are aligned and committed to consistent execution
Discuss methods for monitoring content effectiveness and responding to feedback to continuously improve materials and processes
- Cassidy Martinez, J.D., CCEP - Senior Manager, Health Care Compliance Officer, J&J Innovative Medicine
Review a case study showcasing creative vendor approaches to on-demand peer-to-peer programs and effective use of engagement tools to drive program success
Analyze how one pharma company transformed static materials into living resources, maintaining engagement and relevance through continuous updates and interactive elements
Examine a case study of successful agency onboarding and collaboration, highlighting key strategies for effective partnership and ensuring alignment with program objectives
- Teresa Hurlbut - Senior Manager, Event Operations, Blueprint Medicines
- Kelly Morgan - Associate Director, HCP Marketing, Phathom Pharmaceuticals, Inc.
- Stacey Naccara - AVP, Speakers Bureau, p-value group of companies
Learn how to effectively deploy pre- and post-program surveys to measure educational outcomes and engagement, including example questions to evaluate speaker effectiveness and attendee feedback
Leveraging impression tracking technology: Explore technologies for tracking facial impressions and engagement
Discuss the future of metrics and analytics in program evaluation
- Teresa Hurlbut - Senior Manager, Event Operations, Blueprint Medicines
Develop actionable learning objectives that align with adult learning principles to enhance HCP education and patient outcomes
Utilize tech tools like interactive platforms, VR, and gamification to create immersive and engaging content
Optimizing virtual/hybrid delivery: Maximize the impact of these formats with tech solutions that boost interactivity and efficiency
Balance technology with legal and regulatory requirements to maintain compliance in your speaker programs
- Diane Evans - Associate Director, Peer to Peer Marketing, Immunology, AbbVie
The recent FAQ from CMS – increased auditing (signaling increased monitoring) leads us to ask ourselves, am I ready for a CMS audit? Come prepare your checklist of signals based on CMS FAQ's:
Future influence of CMS and transparency reporting act
Speaker selection and fee for service arrangements data analysis
What your open payments and late corrections signal to CMS
Getting the right resources to compliance to drive education and preparation
- Jessica Constant - Associate Director - Commercial Excellence - Oncology, AstraZeneca
Building on our 2024 session, explore advanced techniques for keeping a mature brand relevant and engaging, including compliant strategies for refreshing presentations and materials:
Updated insights on when to maintain or transition away from a bureau for mature products, with new perspectives and strategies since our last discussion
A look at how industry practices for justifying mature products have evolved and how changes in disease states influence these approaches
- Hannah Putnam - Senior Director, Ethics & Compliance, Veloxis Pharmaceuticals
- Scott Witherington - Business Partner, Novo Nordisk
Address compliance challenges in rep self-service virtual programs and meal delivery
Implement easy-to-use tools like live polling to boost engagement while ensuring a seamless, compliant experience
Coach speakers to deliver compelling virtual presentations that captivate audiences and align with compliance standards
- Robert Gooltz - Aggregate Spend Program Manager, Fresenius Medical Care
- Tim Curry - Senior Vice President, Account Development, MedPoint Digital
- Bart Zoni - Marketing & Engagement Vice President, ClinicalMind
Develop criteria for selecting attendees who will benefit most from your program, focusing on demographic, professional, and behavioral factors that align with your objectives:
Utilize data analytics and insights to refine your outreach efforts, ensuring you attract attendees who are engaged and aligned with the program's goals
Implement strategies to ensure attendee participation while adhering to compliance guidelines, including RSVP tracking, invitation management, and clear communication of program value
- Amy Hawrylo - Peer to Peer Technology & Innovation Strategist, Novo Nordisk
- Siddharth Kumar - Associate Principal, ZS
Explore how tailored patient logistics for each speaker enhance program effectiveness using real-world data
Learn about the benefits of creating unique decks to improve learning outcomes and audience engagement
Examine the role of roundtable programs at academic institutions as an alternative to traditional speaker formats
Understand how real-world data and personalized content contribute to the effectiveness and efficiency of speaker programs