Day 3: Wednesday, March 5, 2025 - ET (Eastern Time, GMT-05:00)
- Katelyn Reichheld - Conference Producer, Informa Connect
- Sarah diFrancesca - Executive Director of Compliance, Dermatology, Incyte
Ask your burning questions to an executive sales representative at a major organization who is taking a year in a compliance rotation.
How to foster open communication and learning between sales team and compliance, operations and marketing
What challenges are reps facing and what they wish you knew
Time involved from start to finish in planning a live program, size of territory traveled in a car, finding compliant ways to recruit
- Julie Kennedy - Executive Sales Rep Compliance Rotation, AbbVie Inc
- Jessica Seifert - Director, US Commercial Compliance, AbbVie
Join our interactive forum to explore the differences between medical device and pharmaceutical speaker programs with a focus on speaker training, educational needs, and HCP engagement. Engage in live polling and open discussion to uncover actionable insights and strategies:
Participate in a forum to discuss handling medical device and procedural training versus traditional pharma approaches
Understand how needs assessments differ and discuss best practices for addressing them in each sector
Share strategies for optimizing HCP engagement and selecting vendors for medical device programs
Explore ways to maximize attendance, speaker utilization, and tailor unique program types to diverse attendee profiles
- Natalie Bronfin - Marketing Specialist, Alcresta Therapeutics
- Masha Goodman-Khan - Senior Director of Compliance & Legal Operations, Vericel Corporation
Dive into the key expectations of KOLs regarding travel, experience, reimbursement, and the perceived value of their time
Success and Challenges: Explore what has been effective and what hasn't in managing HCP schedules and commitments, including timelines, logistics, training, and documentation
Uncover the non-monetary motivations driving HCP participation in speaker programs and how these can be leveraged to foster engagement
Discuss best practices for aligning speaker program design with KOL preferences to improve satisfaction and program effectiveness
- Mark Shahin - Chief Surgical Officer and Lead Gynecologic Oncologist, Alliance Cancer Specialists, The US Oncology Network
Identify the key qualifications, expertise, and characteristics that align with your organization's goals and compliance requirements to ensure you recruit speakers who resonate with your target audience
Determine the ideal bureau size by balancing diverse expertise with logistical and financial considerations, ensuring that your bureau remains agile and effective
- Develop a systematic approach to attracting top talent, including leveraging existing networks, offering competitive incentives, and providing ongoing support to maintain a dynamic and engaged speaker roster
- Sarah diFrancesca - Executive Director of Compliance, Dermatology, Incyte
- Kerry Berenato - Regional Marketing Director, GlaxoSmithKline
Understand the unique considerations for planning speaker programs focused on rare diseases, including tailoring content to specialized audiences and addressing their distinct educational needs
Explore the specific regulatory and compliance considerations for rare disease programs, including documentation, disclosure requirements, and ensuring adherence to industry guidelines
Discuss best practices for organizing and executing rare disease speaker programs, from engaging key opinion leaders to managing logistical complexities and optimizing program impact