Hyatt Regency Frisco-Dallas,
Frisco, TX
Sports Innovation Forum
The Ultimate Arena for Sports Events and Marketing Professionals.

The Future of Sports Business
At the Sports Innovation Forum, you'll discover how to revolutionize live sports experiences, ignite passionate fan communities, and build brand recognition through strategic sports partnerships.
Our power-packed agenda tackles the future of sports head-on, from next-gen technology and data analytics to creating unforgettable fan moments and building lasting engagement.
Sessions will deliver winning formulas and proven success strategies through next-level insights and tactical solutions from sports industry veterans who are engineering the next era of athletic experiences.
Conversations That Won't Happen Anywhere Else
Cutting-Edge Education
You'll join elite discussions that spark innovation in sports experiences and through dynamic panels, keynotes, and fireside chats, you'll unlock ideas that transform creativity and elevate personal and professional growth.
Peer-to-Peer Learning
Case studies will examine the challenges, opportunities, and impact of brands in building communities and engaging fans. You will gain insights from peer successes and uncover strategies that push the limits of traditional marketing and drive business growth.
High-Energy Networking
Unlock extraordinary opportunities through powerful networking with industry leaders. You can expect to forge impactful relationships, spark innovative ideas, and harness collaborative energy to propel both your personal and professional growth.
Sports City USA: Frisco's Game-Changing Athletic Empire
Frisco, TX has earned its nickname "Sports City USA" through strategic public-private partnerships that have attracted elite organizations like the Dallas Cowboys World Headquarters, PGA of America headquarters, and numerous professional teams. The city boasts world-class facilities including The Star's 91-acre campus with its 12,000-seat Ford Center, Riders Field for baseball, and Comerica Center hosting basketball and indoor football—creating an unparalleled sports ecosystem where professional athletes train, compete, and call home.