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Day One - ET (Eastern Time, GMT-05:00)
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Day One - ET (Eastern Time, GMT-05:00)
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Streams
11:00am - 12:00pm60 mins
Registration
12:00pm - 12:30pm30 mins
Welcome Lunch
12:30pm - 1:30pm60 mins
Introductions
1:30pm - 2:00pm30 mins
Capitals 50th Anniversary Campaign: Driving Fan Engagement and Monetization through a Special Celebration
- Amanda Tischler - SVP, Capitals Marketing, Monumental Sports and Entertainment
2:05pm - 2:35pm30 mins
Beyond the Game: Driving Brand Success with Superfan Clubs
- Jonathan Yaffe - CEO & Co-Founder, AnyRoad
- Patrick Lowe - Head of Partnerships, LALIGA North America
2:40pm - 3:10pm30 mins
The Catering Champions of The Big Game
- Mary Cline - VP, National Sales, Wolfgang Puck Catering
3:35pm - 4:05pm30 mins
Game Changers: Strategies for Elevating Fan, Athlete, and Influencer Experiences Across Professional Sports
- Simon Miller - Founder, Chief Creative, Brand Activation Services
4:10pm - 4:45pm35 mins
Making the Most Out of Your Sponsorship: High Impact Moments for Sponsorship Success
- Jenny Howard-Maxwell - Chief Marketing Officer, MiHi Entertainment
- Ashlee Caroscio - Vice President, National Accounts, MC&A Destination Management
4:50pm - 6:00pm70 mins
Happy Hour
7:30pm - 9:30pm120 mins
Opening Night Reception
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