This site is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Sports Innovation Forum
November 17-19, 2025
Hyatt Regency Frisco-DallasFrisco, TX

How to Attend

Our Sports Innovation Forum passes are tailored to your role and organization.

Brand Experience Pass

Apply to attend the Sports Innovation Forum as a brand-side marketing or events professional.

Benefits:

▶︎ Access to insightful education sessions led by industry thought leaders, with topics curated specifically for sports events and marketing professionals.

▶︎ Network intimately with a select group of sports events and marketing peers, fostering the exchange of successful strategies and exploration of new initiatives.

Eligibility Criteria:
You are currently employed at a consumer brand (eg. retail, food & beverage, travel, consumer electronics, CPG, automotive, retail banking, entertainment, and sports), in an event planning, marketing, brand or product management, management, creative, innovation, or production role.


If you're interested in attending, please fill out this form and a member of our team will reach out!

Industry Supplier Pass

Rub elbows with the brands that are redefining live sports events and fan engagement. Our Industry Supplier Passes are designed to help you maximize your Sports Innovation Forum opportunity.

Benefits:

▶︎ Access to three action-packed days of curated education sessions that will give you exclusive insight into what's coming next in live sports events.

▶︎ Unrivaled networking with industry leaders and breakthrough talent.

▶︎ Additional opportunities available depending on supplier pass

Eligibility Criteria:
You are currently employed at a DMO/CVB, experiential agency, business technology (mar-tech, ad-tech) organization, or other vendor or solution provider whose primary business is providing a service or solution to consumer brands and other businesses.


For pricing information, please contact our sales department.

Other Passes

Prime Pass

Elevate your experience with a sponsored commercial slot, prominent logo placement on the event website, and a detailed attendee list delivered post-event.

  • Includes one registration which will give you access to all events during the Innovation Forum.
  • Includes one sponsored commercial played during educational programming.
  • Logo featured on the event website.
  • Attendee List: Will be emailed two weeks post-event with all names, companies, and email addresses.

For pricing information, please contact our sales department.

Elite Pass

Increase brand visibility with a panel seat, logo placement on the event website, and a comprehensive attendee list post-event.

  • Includes one registration which will give you access to all events during the Innovation Forum.
  • Includes one sponsor panel seat.
  • Logo featured on the event website.
  • Attendee List: Will be emailed two weeks post-event with all names, companies, and email addresses.


For pricing information, please contact our sales department.

Premier Pass

Elevate your presence at the Sports Innovation Forum with the Premier Pass, offering unparalleled access to all events, exclusive sponsorship of a case study, and personalized promotion with a custom branded graphic featuring your headshot, ensuring maximum networking opportunities.

  • Includes one registration which will give you access to all events during the Innovation Forum.
  • Includes one sponsor case study.
  • Custom graphic branded and with headshot promoting the event or your particular session.
  • Attendee List: Will be emailed two weeks post-event with all names, companies, and email addresses.

For pricing information, please contact our sales department.

Sponsorship Opportunities

The Sports Innovation Forum is a groundbreaking gathering of planners and suppliers involved in events for professional sports leagues and teams, collegiate sports, brands, media, and creative agencies whose roles involve fan experience, tech, and experiential activations. Elevate your brand’s presence with add-on sponsorships, offering targeted exposure and enhanced engagement opportunities.