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Sports Innovation Forum
20-22 November, 2024
Washington, D.C.

Brittney Goodman
Senior Director Events & Hospitality at DraftKings
Speaker

Profile

Brittney Goodman is a Senior Event Director who excels at creating world class events and hospitality programs to drive customer and brand affinity. She believes that events truly create lasting memories and relationships with customers and appeal to them on a Human 2 Human level thus giving us an advantage over our competition. Brittney has worked in the Sports & Entertainment Industry for the past 20 years. In her previous role as Senior Vice President of Octagon Global Hospitality, Brittney managed worldwide programming across tentpole events such as The Super Bowl, Rugby World Cup, Olympics, GRAMMY Awards, The British Open, UEFA Champions League, The Master’s, Roland Garros, and Australian Open. In her current role as Senior Director of Events & Hospitality at DraftKings, Brittney is working to redefine the DraftKings events, hospitality, and gifting strategy to deliver the Ultimate Host experience. With experience working with clients from across various sectors, inclusive of Financial Services, Airlines, Beverage Companies, Shipping, Sports Betting and Consumer Goods, Brittney has experience building event strategies unique to each brand furthering their positioning to win across sponsorship and loyalty. Brittney holds a master’s degree in business media communications from Fordham University with an undergraduate specialization in Marketing.

Agenda Sessions

  • Betting on Fandoms: Inside DraftKings' Unique Strategy to Driving Brand Loyalty Through Experiences

    3:35pm