Heather Vaughan

Vice President, Marketing at San Jose Sharks

Advisor

As the Vice President of Marketing for Sharks Sports & Entertainment, Heather Vaughan leads the Marketing function that includes brand marketing & activation, performance marketing, database marketing, and marketing program (including Mascot) efforts across all SSE properties, including the San Jose Sharks, SAP Center, and Sharks Ice facilities. Heather's role is instrumental in both supporting revenue generation and strengthening the SSE brand.

Heather has deep experience in the sports industry. Most recently, she was the Senior Vice President of Marketing for the Pac-12 Conference, working on the conference re-brand, development of championship events (including selling out the 2023 Football Championship Game at Allegiant Stadium in Las Vegas), and strategic marketing plans to drive conference revenue growth. She also was able to secure rights to the Olympics rings by working with the USOPC on the "Olympians Made Here" initiative. Prior to the Pac-12, Heather was the Senior Director of Marketing for the Sacramento Kings. She also has advertising agency experience, teaches marketing at the college level, has won numerous PromaxBDA and Telly awards, and is a member of several marketing-related organizations.

Originally from Encinitas, California (Go Padres!), Heather is a Chico State (BA) and CSU Fullerton (MA) alum. Heather's passion for details has lead her to being a constant student of events, entertainment, productions, pop culture, trend hunting and creating core memories for fans of her brands. A core memory for her was winning the 2005 WNBA Championship with the Sacramento Monarchs and getting a ring!