Joe Sargent

Director of Marketing and Fan Experience at Atlanta Dream

Speaker

Joe Sargent has spent over a decade successfully strategizing and activating programs and partnerships for brands across consumer packaged goods and sports, most recently as Director of Marketing and Fan Experience with the Atlanta Dream of the WNBA.

Joe spent two seasons with the Kansas City Chiefs as Director of Brand Marketing through the club’s first championship in 50 years in 2020. During his time there, Joe established structure in the Marketing department, leading a team of five and delivering $1.5MM in revenue through incremental programming and savings.

After graduating from business school, Joe began his marketing career in progressive roles with Altria, MillerCoors, where he led the Miller Lite partnership with Penske Racing, Brad Keselowski and the #2 car, and BeamSuntory where he led the relationship with celebrity brand investor 50 Cent. He was awarded Multicultural Program of the Year for his work leading Full Court reFresh and two awards from MediaPost while working as the Brand Manager of Coors Light Multicultural.Joe currently resides in Atlanta, GA with his wife, Erayna, and son, Noah.