Jonathan YaffeCEO & Co-Founder at AnyRoadSpeaker
Profile
Jonathan Yaffe is the CEO and Co-Founder of AnyRoad, the leading experiential marketing platform that powers the data for over 400 brands, including Anheuser-Busch, Ben & Jerry's, Budweiser, Diageo, Michaels, and The North Face. Jonathan began his career in experiential marketing at Red Bull and holds a degree in Cognitive Science from the University of California Berkeley. Under his leadership, AnyRoad has raised $72M from a16z, BlackRock, and Marc Benioff (Salesforce CEO) and has curated the magic behind countless experiences for 50 million guests.
Jonathan Yaffe's Network
Agenda Sessions
Beyond the Game: Driving Brand Success with Superfan Clubs
, 2:05pmView Session