This site is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Sports Innovation Forum
20-22 November, 2024
Washington, D.C.

Jonathan Yaffe
CEO & Co-Founder at AnyRoad
Speaker

Profile

Jonathan Yaffe is the CEO and Co-Founder of AnyRoad, the leading experiential marketing platform that powers the data for over 400 brands, including Anheuser-Busch, Ben & Jerry's, Budweiser, Diageo, Michaels, and The North Face. Jonathan began his career in experiential marketing at Red Bull and holds a degree in Cognitive Science from the University of California Berkeley. Under his leadership, AnyRoad has raised $72M from a16z, BlackRock, and Marc Benioff (Salesforce CEO) and has curated the magic behind countless experiences for 50 million guests.

Agenda Sessions

  • Beyond the Game: Driving Brand Success with Superfan Clubs

    2:05pm