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Sports Innovation Forum
20-22 November, 2024
Washington, D.C.

Lindsay Arell
CEO at Honeycomb Strategies
Speaker

Profile

Lindsay Arell is a pioneer in sustainability within the live event, sports, and hospitality industries. Currently serving as the Chief Sustainability Officer for ASM Global, Lindsay is the first to hold this groundbreaking role, leading the integration of sustainable practices across ASM Global's extensive portfolio of venues worldwide. She is also the founder and CEO of Honeycomb Strategies, a woman-owned sustainability consulting firm, where she has guided numerous clients in embedding sustainability into their core business operations.

With over two decades of experience, Lindsay's career highlights include leading the development of the ASM Global Acts Sustainability Plan, a comprehensive framework to achieve sustainability goals for the world's largest venue manager. She also spearheaded the ISO 20121 Certifications for Lincoln Financial Field and SoFi Stadium, marking them as the first venues of their kind to receive this certification. Additionally, Lindsay founded the Sustainable Sport Index, the sports industry's first global benchmarking project focused on the sustainability impacts of teams, leagues, and venues.

Lindsay has collaborated with a diverse range of organizations, including the City of Denver Arts and Venues, The Philadelphia Eagles, Centene Stadium, Barclays Arena, and Natural Products Expo West and East. She is well-versed in leading sustainability standards and frameworks such as LEED, ISO 20121, ISO 14001, GRI, and EIC APEX. Her innovative approach emphasizes creativity and resourcefulness in achieving sustainability goals.

Recognized for her leadership and contributions to sustainability, Lindsay has received numerous accolades, including being named one of VenuesNow’s 2023 All-Stars and a "One to Watch" by Sports Business Journal in 2023. She has also been honored as one of the "Top 25 Women in the Meeting and Events Industry" and received the Convention Industry Council's PaceSetter Award for Sustainability.

Beyond her professional work, Lindsay is committed to broader sustainability initiatives. She has served on the Mayor’s Advisory Council for Sustainability for the City of Denver and has held leadership roles such as Past-Chair of the Convention Industry Council’s Sustainability Leadership Council and the ASTM E60.02 Committee on Hospitality Sustainability. Her early career includes being the first sustainability manager for a venue at the Colorado Convention Center in 2007, further establishing her as a leader in the field.

Lindsay holds a B.A. in Political Science from the University of Colorado at Boulder and is based in Crested Butte, Colorado.

Agenda Sessions

  • Going for Green: Sustainable Strategies for Sports Events

    10:05am