Patrick Lowe

Head of Partnerships at LALIGA North America

Speaker

Patrick is a sports management executive currently serving as the Head of Partnerships of LaLiga NorthAmerica, a joint venture between Relevent Sports, a multinational media, sports, and entertainment group,and LaLiga, Spain's top-flight soccer competition and professional association.

Previously, Patrick served as the Global Partnerships Sales Manager in LaLiga´s Headquarters based inMadrid, Spain. In this position, he was responsible for creating and executing the international sales strategy, business development, sourcing and closing commercial partnerships from territories around the globe.

Prior to joining LaLiga, he spent 5 years as the National Sales Manager in the United States and Canada forGeneration adidas International, an international platform for adidas USA and Canada partners to interact and collaborate with adidas clubs, federations and partners internationally.

Preceding his time at Generation adidas International Patrick served in various positions abroad including posts at the United Nations Office for Sport Development and Peace, based in Geneva, Switzerland andBusiness Development Manager at Soccer Express, based in Vancouver / Toronto, Canada.Patrick holds a MBA in Sports Management from the Universidad Europe a de Madrid (Real MadridUniversity) and an Undergraduate degree (B.A.) from Dalhousie University in Canada.