Sarah Simpson

Global Events Lead, EA Sports at Electronic Arts

Advisor

With over 20 years in events, Sarah's career has spanned several industries from broadcast, to sports, to retail, now to gaming as the Global Events Lead for EA SPORTS. In this role Sarah oversees the team responsible for bringing iconic franchises to life including EAFC, Madden, F1, NHL and UFC. Creating fan-centric experiences that blur the lines between the physical and the digital are at the core what she does. When she is not at an event, you'll probably find her on her road bike or singing karaoke. Fun fact, Sarah has sung the national anthem at several NFL, NHL & MLS games!