This site is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Sports Innovation Forum

Scott Schoeneberger
Managing Partner at Bluewater
Speaker

Profile

Scott Schoeneberger designs experiences that spark something real; a smile, a sense of wonder, a moment that lasts. He’s the Managing Partner at Bluewater, a nationally recognized experiential agency and AV powerhouse, and the Co-Founder of Glenlore Trails, a wildly successful immersive night walk that draws hundreds of thousands of guests each year.

For the past two decades, Scott has helped brands, teams, and creators craft moments that cut through the noise — from corporate town halls to multimillion-dollar activations. Whether it’s a concert arena or a quiet wooded trail, he knows how to turn a space into a story people carry with them. He speaks from real-world experience, backed by a proprietary framework and a belief that the best experiences shouldn’t just grab attention — they should create connection.

Scott Schoeneberger's Network

Agenda Sessions

  • If Not an Experience, Then What? How Immersive Intent Turns Attention into Impact

    10:15am