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Sports Innovation Forum

Simon Miller
Founder & Chief Creative at Brand Activation Services
Speaker

Profile

Simon Miller is the Founder and Chief Creative at Brand Activation Services (BAS), where he and his team develop award-winning experiential environments and campaigns for fans and pro athletes on behalf of industry leading brands. With a background rooted in both design and production, Simon has led BAS in creating immersive, story-driven experiences that bring sports culture to life — from flagship retail spaces to large-scale brand activations at major sporting events across the country. He is a proud girl dad to two young girls Ellie and Piper.

Simon Miller's Network

Agenda Sessions

  • Beyond the Stadium: Designing Elevated Fan Experiences

    1:50pm
  • LFG! Designing Immersive Experiences for Fans, Athletes, and Influencers in 2025 and Beyond

    10:25am