Valarie Segarra

Director of Event Development at RSCVA

Advisor, Speaker

Director of Event Development for Reno Tahoe, Valarie identifies and cultivates new or existing events, including partnerships, to expand the diversity of events within Northern Nevada. Valarie brings 20 years of experience in destination marketing and event strategy, Segarra led the planning and execution of destination events, including the 2020 NFL Draft, 2016 Presidential Debate, 2014 Destinations International Annual Convention, and the grand opening of Terminal 3 at Harry Reid International Airport. Based in Las Vegas, Segarra joined the Reno Tahoe sales team in January 2024.