Certificate in Storytelling for Business Impact

Course Overview

The future entails rapid development and change, and as such, we must learn the best way to communicate in order to enable others to embrace and anticipate this constant evolution and progress. Unlock the power of effective communication and become a master influencer within your organisation! Having mere ambition for the future is insufficient; skilfully conveying your visionary ideas to rally your colleagues behind you is crucial. Our comprehensive course goes beyond conventional approaches to communication and persuasion, delving into the intricate art of influencing others.

Benefits Of Attending

• Critically evaluate a range of theories (Aristotle, Joseph Campbell, and Karl Jung to mention a few) to decode the components of persuasive communications and in turn be able to formulate them
• Apply a range of different strategies to a variety of contexts to build rapport, overcome resistance, find acceptance and finally be able to inspirethem
• Develop skills to interpret the motivation of the audience and influence the way they think and feel to support your ideas; learning to apply the concept of attention economy

Competencies

• Public Speaking
• Media Relations
• Speech Writing
• Creating appealing narratives for convincing stories
• Use the tools from psychology and sociology effectively to communicate

Who Should Attend?

This course is perfectly suited for individuals who are genuinely interested in mastering effective communication, unravelling, and crafting their unique narratives. It is particularly beneficial for:

• Managers
• Executives
• Team Leaders
• Public Relations Personnel
• Sales professionals

Certification Criteria

You must meet two criteria to be eligible for an Informa Connect Academy Certificate of Completion:

• Satisfactory attendance: You must attend all sessions of the course. If, for any reason, you miss more than 2 hours of the course sessions, you will not be eligible to sit the course assessment
• Successful completion of the course assessment: Assessments will be ongoing and based on in-class participation and activities

Added Value

As part of our commitment to your learning journey, we will offer Executive Summaries and Key Learning Points to help you comprehend and apply:

• Aristotle’s Ethos, Pathos, and Logos
• Karl Jung’s Archetypes
• Joseph Campbell’s Hero’s Journey
• Body Language Basics
• Narrative Content Creation

Delivered by Sharif

A dedicated communication specialist and professor with 20+ years of experience in teaching and mentoring in communications and media, Sharif was raised in a unique cross-cultural setting. Both of his parents were UN diplomats, exposing him to a life of constant cultural immersion

Certified by CPD UK

The CPD Certification Service is an independent accreditation centre working across all sectors, disciplines and further learning applications and supports policies of institutional and professional organisations globally.

Run this course in-house

Informa Connect Academy’s customised training solutions have helped organisations deliver tailored learning in different languages to suit every requirement