Studies find College Newspapers are Great for Advertising

In a recent article at BrandWeek, Steve Miller reports that 82% of college students read their college news paper. This is from a report recenetly done by Alloy Media + Marketing. In addition, 13% of college students said they avoided advertising when they read the news paper.
Very effective in the college news papers was the use of coupons. Of those who read their college newspapers, they reported a 78% of the coupons within college newspapers. For anyone with a 18 to 34 target range of customers, this is a great resource for advertising. As 55% of students claimed to have read their college newspaper within the last week of the survey, this untapped resource often goes unnoticed due to the national average.