Studies show Locally Grown Produce Is Most Important to Consumers

In a recent BBMG Consumer Census Report, detailed here at CSR Wire, they state that most consumers will choose locally grown products at the grocery store more often than organic produce. When it came to strongly favorable responses, 48% of consumers were favorable to biodegradable labels, 46% were favorable to cruelty free labels, 45% were strongly favorable to locally grown products, and a with a significant drop off, 26% of consumers were most favorable to organic goods. The report also showcased that that 10% of adults who purchased from companies that showed that they were socially responsible were also most likely to be early adopters. Also in the report, quality is a more important factor when purchasing than price, as 66% of consumers ranked quality as most important while 55% ranked price as more important.