If there's one area of private market investing, that you can no longer ignore, it's sports and entertainment. Quickly morphing into an asset class of its own, sports has turned into a genuiely viable growth opportunity for global investors, whilst many former athletes are turning to private markets to further the growth of the industry and sports alike. At SuperInvestor 2024 we hosted our first ever investing in sports summit, focusing on both the rise of women's sports, the differences between the US and Europe and sports as an uncorrelated investment. We spoke to some prolific investors in this industry, to share insider knowledge fresh from the field on how to invest in sports, where to look and what the trajectory of sports investing means for the industry.