Andy Pemberton

Furthr at Furthr

Panellist

Andy Pemberton is a highly experienced content director specializing in empowering tech-sector clients through innovative, attention-capturing content. With extensive experience across leading brands including Google, Cisco, Lombard Odier, Xiaomi, Barclays, NBC Universal, Saatchi & Saatchi, and the Home Office, Andy has consistently demonstrated his ability to deliver measurable results through video production, infographics, website creation, social media strategy (especially LinkedIn), and targeted training sessions.

An early innovator and creative leader, Andy coined influential music terms such as "trip hop" and "superclubs," contributing to the cultural vocabulary and recognized by the Oxford English Dictionary since 1999. His career spans top editorial roles at prestigious publications including Q Magazine, Spin Magazine, Blender, Mixmag, and content projects for renowned outlets like The New York Times, Huffington Post, and Yahoo.

As founder and Content Director of Furthr, the UK's leading data visualization agency, Andy helped prestigious organizations visualize and communicate complex data effectively. His consultancy work has significantly enhanced client visibility, brand consistency, and revenue, evidenced by his role at MoneyWeek, where he increased turnover by £1 million through strategic content redesign.

Today, Andy focuses on training content teams to harness the transformative potential of AI, delivering sessions for prominent organizations like The Guardian Masterclasses, Durham University, and the Evening Standard. His training helps teams create exponentially more content, understand audiences precisely, personalize messaging at scale, rapidly test content performance, and maintain rigorous brand consistency.

Andy is passionate about equipping businesses to thrive in the attention economy through AI-driven content strategies. Reach out today to explore how Andy can elevate your team's content capabilities, productivity, and competitive advantage.