Karen Rudich

CEO & Co-Founder at sherloc by Elementary B ltd.

Roundtable Host

Karen is a proven entrepreneur with two successful exits and has been featured on “Top 10 to Watch” FinTech lists. She was recently recognized as one of the “Top 100 Female Entrepreneurs to Watch” by The Telegraph and NatWest. sherloc is her latest venture, born from her third startup, ELEMENTARYb. Originally from Canada, Karen began her career in chemical engineering before transitioning to corporate and investment banking over 20 years ago during the dot-com boom. She led global transformation programs for top-tier banks, including UBS, Barclays, BNP Paribas, and Lloyds, earning a reputation as a strategic problem solver with a passion for using data and technology to drive sustainable growth. Beyond her banking career, Karen has successfully built and exited two companies. This experience underscored the unfair advantage banks have - while they operate with real-time financial intelligence, SMEs are left relying on outdated tools and guesswork. This gap led to the creation of sherloc, a nextgeneration financial planning platform that equips SMEs with the real-time insights, proactive alerts, and strategic forecasting that big businesses take for granted. A DRIVING FORCE TO SUPPRT SMALL BUSINESS! Their success is our success! After years in investment banking and later as an SME leader, I saw firsthand how small businesses struggle with financial blind spots, relying on guesswork instead of realtime insights. Unlike large corporations, they lacked the financial intelligence needed to navigate market shifts. I set out to change that. Over the past five years, my team at sherloc has worked closely with SMEs to replace uncertainty with clarity—delivering fact-based forecasting, proactive alerts, and forward-looking insights to help them stay ahead. The impact has been gamechanging. SMEs using sherloc haven’t just avoided financial disasters—they’ve gained the confidence to scale, grow, and take control of their future.