Rashad Fares

CEO & Co-Founder at The Voucher App

Presenter

Rashad Fares is a dynamic leader currently serving as the CEO of The Voucher App in Dubai, UAE. With a robust background in technology, consulting, and business development, Rashad excels in navigating companies through digital transformation and driving innovation.

In his role as CEO, Rashad sets the strategic vision for The Voucher App, leading the executive team and spearheading marketing and sales initiatives to boost user acquisition and retention. He also oversees financial management to ensure the company meets its financial goals. Rashad’s emphasis on innovation and adaptability keeps The Voucher App at the forefront of industry trends and technological advancements.

Rashad's leadership is defined by his commitment to customer satisfaction and feedback, ensuring that The Voucher App delivers a seamless user experience while maintaining a competitive edge in a rapidly evolving market. His expertise includes a broad spectrum of technology solutions such as cloud services, SaaS, digital transformation, and AI/ML, which he leverages to drive growth and enhance the app’s offerings.

Prior to his current role, Rashad held prominent positions including Senior Business Development Manager at Iron Mountain, Channel & Territory Sales Manager at Ellucian, and Country Manager at Naseej. His impressive track record in these roles underscores his ability to expand market presence, drive revenue growth, and forge strong client and partner relationships.

Rashad holds an MBA in Business Management and a Bachelor’s degree in Computer Science from the American University of Science & Technology, Lebanon.

• The Voucher App

Headquartered in Dubai, UAE, The Voucher App is an innovative digital platform designed to solve key challenges faced by both consumers and merchants. By seamlessly bridging the gap between savings and business growth, the app offers a comprehensive solution that benefits all parties involved.

Value Proposition for Consumers:

• Significant Savings: The Voucher App provides exclusive discounts and deals from a wide range of brands and local businesses, enabling users to save money on their everyday purchases.
• Personalized Offers: Utilizing advanced algorithms, the app delivers tailored promotions based on individual preferences and shopping habits, ensuring a highly relevant and engaging experience.

Value Proposition for Merchants:

• Increased Customer Acquisition: The platform connects merchants with a broader audience, driving new customers to their businesses and expanding their market reach.
• Enhanced Revenue Streams: Merchants can leverage targeted promotions and deals to boost sales, increase revenue, and foster long-term customer loyalty.
• Competitive Advantage: The Voucher App equips merchants with valuable tools and insights to stay ahead of competitors, adapt to market trends, and optimize their promotional strategies.

By aligning cutting-edge technology with the needs of both consumers and merchants, The Voucher App delivers a win-win solution that drives savings for users while enhancing business success and brand exposure for merchants.