Beth Ferreira

General Partner at Serena Ventures

Panelist

Beth Ferreira is the General Partner at Serena Ventures, where she focuses her investment efforts on founders seeking transformational change at the center of culture and technology. After advising the Serena team from the fund’s launch, Beth officially joined in 2024, passionate about its mission. Prior, as a Managing Director and General Partner at FirstMark Capital, she led investments in EvolutionIQ (NASD: CCSI), Justworks, Skylar (Sold to Starco Brands), Workit Health, among others. She founded and was Managing Partner at WME Ventures, the VC arm of talent agency WME IMG, where her investments included Glossier, Daily Harvest (Sold to Chobani), Pinterest (NYSE: PINS), Warby Parker (NYSE: WRBY), Ollie (Sold to Agrolimen), Within (Sold to Meta) and Masterclass. Her extensive operating experience includes serving as Chief Operating Officer at Fab, the marketplace for modern design, where she led the strategic development and expansion of the company’s global operations, supply chain and customer service infrastructure. As an early senior executive at Etsy (NASD: ETSY), Beth led Finance & Operations and played a pivotal role in transforming the company into a lifestyle brand and profitable global e-commerce platform, seeing revenue growth skyrocket during her tenure.