Alisa Carmichael

Partner at VMG Partners

Panelist

Cited as one of “The Beauty Industry’s Most Powerful Financiers,” by WWD as of March 2025, Alisa is a veteran consumer investor who has been a key member of the VMG Partners team for 10 years. VMG Partners is leading consumer investment firm, focused on supporting founders and entrepreneurs as they scale their disruptive businesses. While at VMG, she has been a key leader on investments in companies including The Honey Pot Company, Briogeo, Danessa Myricks Beauty, BeautyStat and Rowan. She is a trusted advisor to many founders, a wife, and a mother to two toddler boys who lives in the Bay Area, CA!