Ben Johnson

Chief Revenue Officer at SailGP

Panelist

Ben Johnson, SailGP’s Chief Revenue Officer, joined the global championship in 2021, driving commercial growth and revenue across the business including a focus on strategic partnerships sales, media and marketing, team sales and investments, and league expansion from the New York City SailGP office. Prior to SailGP, Johnson worked at Drone Racing League (DRL) where he served as the SVP, Head of International focused on global expansion. During his tenure at DRL he led the Marketing and Revenue teams, growing the league to more than 40 global events (including NYC, Singapore, Saudi Arabia, Munich, Las Vegas and Miami), 20+ global broadcast and streaming partners (NBC, ESPN, Fox, Sky, BeIN etc.) and more than 600m global viewers. He also managed strategic investments from Sky, Prosieben, MGM and Allianz, and commercial brand deals valued at more than $160m with Allianz, Lockheed Martin, T-Mobile, BMW, Amazon, USAF, and DraftKings. Johnson also previously served as the Senior Director, Global Brand Marketing at Tough Mudder where he led global marketing and brand campaigns which were key in helping grow the series to more than 80 global events and more than $100m in annual revenue. Johnson has agency experience as well having worked at Weber Shandwick and Edelman after graduating from the University of Colorado at Boulder with a Bachelor of Arts in Communications and Media Studies.