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SuperReturn US West
September 15-17, 2025
Hilton Los Angeles Universal CityLos Angeles

Bill Cisneros
President at Primary Wave IP Investment Management


Bill Cisneros, who has 36 years of institutional alternative investment experience, is President of Primary Wave IP Investment Management, the leading manager focused on investing in music intellectual property. Primary Wave has invested in the music IP of iconic artists Bob Marley, Prince, Whitney Houston, James Brown, and The Doors, among many others, and recently announced a $2 billion JV with Brookfield.

Agenda Sessions

  • Investing in entertainment: stability, recurring income, attractive yields and correlation benefits