This site is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Market Research
search
Paid Content

Tablet users growing and they don't expect free content

Posted by on 22 June 2011
Share this article

Currently, only 12% of the US population has a tablet they use for internet browsing. AdAge Media Works' recent study found that it could increase to as much as 23% of the population but the beginning of 2012. While the internet has become the place to find anything and everything for free, it seems that tablet users have a different mentality when using content. Tablet spending came mostly through the purchasing of Apps, and the average App Buyer last year spent $53 dollars. According to the study, 93% of tablet users purchased Apps.

What does this transition mean? Is it significant that users are more willing to pay for content on a tablet as opposed to the internet? Will companies such as the New York Times, who started a a Paid Content Model, benefit in the future?

Share this article