Join Annie Zipfel, Director of Owned Brands at Target and other top retail and national brand leaders as they share their journey reinventing their brand strategy, packaging and design to be more relevant to today's new consumers. The Private Brand Movement unites brand and retail strategists who are embracing the change in consumer brand preference, accepting store brands as unique brands.
"It's not about brands vs. retailers.
It's about working together to help the retailer stand out from their competition."
-Christopher Durham, Blogger in Chief, My Private Brand
The Private Brand Movement
September 27-29, 2010
Hotel Sax - Chicago
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The Re-launch of UP & UP: Moving from a Label to a Brand
Annie Zipfel, Director of Owned Brands, TARGET
Target's core brand mission is to help its customers "Expect More, Pay Less." The recent recession caused changes to consumer habits and Target took this opportunity to rebrand their store brand household products. During this session you will learn what led to the packaging design, the strategy behind the design that removed the traditional bulls eye logo and the new name - Up & Up. Key takeaways from this session include:
<br /' Developing a customer-centric strategy across the design, marketing strategy and brand communication strategy.<br /' Using a customer-centric approach to rebranding.
In addition to Target you will hear real-world case studies from Safeway, Kraft, Sears, Victoria Secret, McDonald's, Family Dollar Stores, The Hershey Co., L.L.Bean, Meijer Stores, Ace Hardware, Philips, Sam's Club, Office Depot, and more. This isn't just a conference, it's a catalyst for collaboration. Come together with your industry peers to share, learn, debate and co-create the future of private brands at retail.
We look forward to seeing you in Chicago!
The Private Brand Movement Event Team
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