Targeting half the market

A new article at Marketing Week takes a look at how companies are focusing their market efforts on women. Brands like Motorola, Nintendo, Apple and Ford are creating products specifically to appeal to this half of the market. Ford is releasing a pink Fiesta and Coors is releasing Blue Moon, after seeing success with Coors Light and Kasteel Cru, in the UK, a market where 12% of the female population drink beer.