When it comes to economic growth in these years following the economic downturn, Forbes contributor Steve Ballmer stated that innovation is important, but especially in technology. Not only can new innovations increase efficiency, but they also do not detract from customer service or workforce creativity, both of which currently contribute to business growth already. As technology reduces barriers, it also opens more doors as communication and collaboration are able to take place more freely in the work place. View Ballmer's full view on technological innovation and the economy here.
As companies continue to contribute to innovation in these hard economic times, they'll see the benefits. While some benefits may show instant results, how important is it that companies continue to contribute to innovation that will make their company more efficient in the future?