Technology Isn't an Idea

It's late, and I just got home from a five hour plane ride, but I wanted to give a much-deserved shout out to Stephen Gates from Starwood Hotels & Resorts. He provided this gem this afternoon:

"Technology isn't an idea--nobody cares if you have a Twitter feed if you have nothing to say. It's a tool'..like a pencil; without anything to draw, it's just a paperweight. Technology is not the leader of what we do. We create user experiences and communities driven by the core attributes and insights of our brands, not by technology. Look at the concept or what we want to do, then look at how we can accomplish it through various channels."

Now, that said, I'll meet you in the Sheraton's online Pillow Fight ad. How cool is that?