The Future of Market Research is Synthesis

These days, research departments are being bombarded with
overwhelming amounts of data every day - from primary market research,
syndicated data, transactional data, social media etc. The job of market
researchers has become infinitely more complex with mountains of data to
analyze and synthesize, and the need to inform multiple stakeholders. So,
synthesizing knowledge has become a necessity; a searchable repository and
basic meta-analysis is just not good enough anymore.

Next week, special guest Simon Chadwick, Managing Partner of Cambiar
Consulting, will set the stage in an upcoming webinar entitled, 'Superior
Insights Through Information Integration: Debunking Common Misconceptions
and Myths ,' with an overview about the future of research and the
evolution towards synthesis.

Using real case studies, Kumar Mehta, CEO at
blueocean market intelligence, will reveal how to apply a 360 approach to
produce better insights and achieve greater business impact. In addition, he
will discuss myths surrounding departmental challenges - time, money, access '
when applying this integrated approach.

Kumar and Simon will share recommendations for creating a more collaborative
exchange between clients and suppliers, and what traits make for a good synthesizer
and thought partner on Thursday, April 25, 2013 1:00 PM - 2:00 PM ET.

To register for this webinar, click
here!