The Power of Asking Questions

I read this article today that I thought was a good reminder to always ask questions. As the author writes, many people are familiar with PEST analysis (Politics, Economics, Society, and Technology), but are unsure how to utilize it. Rather than always turning to the Internet for answers, the author goes on to state that maybe it is better to use the Internet as an intermediary tool. First focus on what you want to find, and narrow down keywords, then try to find the experts online. If possible contact them. The author gives an example of how she knew that electricity costs for her country were going to rise and she knew that would translate into higher operating costs for her business. To find an answer she said: use the Internet to find an expert. I can learn more in five minutes on the phone with the guy who has just spent 10 years thinking about how to cut electricity costs than in an hour on the Internet. While the Internet has proven to be a very useful tool, it is still important to remember that other sources may have a better answer.