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The Private Brand Pulse: Vickie VanHurley, Ph.D. and Gregg Keeton, Meijer

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Leading up to The Private Brand Movement event next month, we invited a few of our excellent speakers to discuss their roles within their organization and their presentations at event. First in our series are Vickie VanHurley, Ph.D. and Gregg Keeton.

Vickie has been a graphic designer & illustrator for over 25 years. She serves as a graphic design professor (Southern Illinois University, University of Kentucky, Michigan State University) for over 11 years. Vickie earned her Ph.D. from Michigan State University (research focus: packaging design as the new advertising-does packaging design influence consumer purchase intent?).

Gregg Keeton is a 35 year graphic design veteran with 25 of those years spent as a packaging designer for Meijer. Gregg is a graduate of University of Kentucky with a BS in advertising and art and a graduate of Kendall College of Art & Design, Ferris State University.

Gregg and Vickie will be presenting "May the [Brand Building] Force Be With You!" with Vickie VanHurley on Tuesday, September 28th at 1:30pm as part of our Design track session.

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Marketing Analytics and Data Science West

31 Mar - 02 Apr 2020, San Francisco, CA
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