The Road to TMRE 2023
As new buying patterns, evolving technologies, and consumers themselves become increasingly unpredictable, insights and market researchers have never been more challenged to employ new strategies, uncover hidden trends, and deliver faster, better results for their businesses.
Join us as we embark on the Road to TMRE, bringing together a select group of insights experts from companies like Indeed, Activision Blizzard, Pepsico, Colgate-Palmolive, and more, for three half days of immersive instruction and insight that will prepare you for the road ahead. You'll join conversations with your industry experts designed to uncover emerging trends, challenge your thinking and leave you with new strategies to boost your game--all from the comfort of your own home or office and at no cost.
Register now to secure your seat.
Deep dive into three subject areas and capture key takeaways
BEYOND MEDIA MEASUREMENT
Sep. 19, 2023 | Unpacking transaction variables & corresponding measurement approaches.
Unpacking possible video transaction variables and corresponding measurement approaches.
How much agreement is there on the metrics that gauge attention? How can the community gain more performance-based measurement? How much synergy is there within the frameworks that measure myriad media products? How can attribution follow? We answer these questions and more.
September 20, 2023 | Creating Source Intelligence
Right-sizing Insights organizations has been happening since the beginning of the pandemic. Realizing that your organization needs to do more with less is table stakes. Ensuring you’ve got the right talent to expedite do-it-yourself tools is a difficult next step. And then optimizing those tools through new and unique source intelligence is an Insights utopia. We dive into what’s working, what’s not working and what to do about it.
Sep. 21, 2023 | Operationalizing Organizational Curiosity
All year long we've discussed how to get the most out of the insights we create. We've discussed how to drive the most significant ROI through our departments and to the bottom line of the organization. We've taken a leap beyond media measurement and discovered action points for immediate impact while that space develops. And we'll next discuss how to make the most out of the relationships we've got with the stakeholders we serve. But what about ‘the human?’ How can we better serve the humans that comprise our teams and the humans that benefit from all of that work we've been doing all year? We dedicate this session to answering those questions.
Past Speakers Include
TMRE gathers the greatest minds in business to provoke inspiration and change your thinking.
Head of Global Research & Insights, MoneyGram International
Vice President of Strategic Insights, Universal Parks & Resorts
Vice President of Global Entertainment Insights, Warner Bros. Discovery
Director of Customer Insights, Verizon
Head of Brand Performance & Audience Research, MassMutual
Director of Customer Insights, The Home Depot
Vice President of Consumer Insights & Research, Voya Financial
Customer Insights Director- Pharmacy & Health, Albertsons Companies
October 23-25, 2023
TMRE: The Market Research Event 2023
Revolution is Here.
Make Change Your Superpower.
In this new era, the winners will be those who embrace emerging opportunities amidst uncertainty and the rapid pace of change. Fueling the flames of transformation and igniting the spirits of those who dare to lead, TMRE 2023 will empower you to embrace new skill sets, cultivate diverse teams, adopt a strategic mindset, and unlock the full potential of next gen technologies within an evolving insights ecosystem.
Join world-leading insights experts, forward-thinkers, and market disruptors in Denver's majestic Rocky Mountains this October as we uncover the latest trends, evolve as strategic leaders, build foundational networks, and unlock the full potential of emerging technologies for lasting impact on our businesses.