Benchmark Against Insights Leaders

Sep. 19, 2023 | Unpacking transaction variables & corresponding measurement approaches.

Unpacking possible video transaction variables and corresponding measurement approaches.

How much agreement is there on the metrics that gauge attention? How can the community gain more performance-based measurement? How much synergy is there within the frameworks that measure myriad media products? How can attribution follow? We answer these questions and more.

September 20, 2023 | Creating Source Intelligence

Right-sizing Insights organizations has been happening since the beginning of the pandemic. Realizing that your organization needs to do more with less is table stakes. Ensuring you’ve got the right talent to expedite do-it-yourself tools is a difficult next step. And then optimizing those tools through new and unique source intelligence is an Insights utopia. We dive into what’s working, what’s not working and what to do about it.

Sep. 21, 2023 | Operationalizing Organizational Curiosity

All year long we've discussed how to get the most out of the insights we create. We've discussed how to drive the most significant ROI through our departments and to the bottom line of the organization. We've taken a leap beyond media measurement and discovered action points for immediate impact while that space develops. And we'll next discuss how to make the most out of the relationships we've got with the stakeholders we serve. But what about ‘the human?’ How can we better serve the humans that comprise our teams and the humans that benefit from all of that work we've been doing all year? We dedicate this session to answering those questions.