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July 30: Consumer-Centricity Summit - ET (Eastern Time, GMT-05:00)
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July 30: Consumer-Centricity Summit - ET (Eastern Time, GMT-05:00)
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Road to TMRE - Day 1
Showing 1 of 1 Streams
Consumer-Centricity Summit
11:00am - 11:05am
Day 1 Welcome
- Seth Adler - Head of IMI Media, All Things Insights
11:05am - 11:40am
PANEL: Consumer Intelligence vs Artificial Intelligence: The Showdown of the Century
In an era where technology and humanity intersect, it's time to shift focus to where humans, the consumers, shine through. Artificial Intelligence is undoubtedly beneficial, revolutionizing industries with its ability to analyze vast amounts of data and identify patterns at unprecedented speeds. However, does AI truly grasp nuanced human behaviors and the critical concept of being consumer-centric? This panel will drill down on the intricacies of understanding consumer demands, discuss why being consumer-centric is so important, and unearth how AI can be incorporated to illuminate bringing the consumer to the forefront of your business.
- Michael Nevski - Director, Global Insights, Visa
- Suann Griffin - Senior Director, Insights, Serta Simmons Bedding
- Thomas Walker - VP, Global Consumer Insights, eBay
11:40am - 12:00pm
Cultural Insights & Neurological Immersion: A Recipe for Relevance
- Amanda Krivanec - Senior Quantitative Research Director, C+R Research
- Ashleigh Williams - Senior Qualitative Research Director, C+R Research
- Karen Kraft - Assoc. Director, Consumer Insights & Analytics, Johnsonville
12:00pm - 12:20pm
Defend, Grow, or Maintain? Strengthen Your Brand with Mental Advantage Analysis
- Sam Usher - Senior Solutions Consultant, quantilope
12:20pm - 12:40pm
Beyond Transactions: Building Lifelong Customer Relationships
12:40pm - 1:00pm
Best Practices for a Consumer-Centric Mindset
- Tripp Hughes - Senior Director of Consumer Strategy & Insights, Organic Valley
1:00pm - 1:05pm
Close of Day 1
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