Amanda Krivanec

Senior Quantitative Research Director at C+R Research

Speaker

Amanda Krivanec, Senior Quantitative Research Director, joined C+R in 2012. Amanda has worked on a variety of quantitative methods including attitude and usage explorations, market segmentations, advertising testing, tracking studies, concept and product testing, and home usage tests. She also has experience with a variety of methodologies including online, phone, mobile, intercepts and qual-quant hybrid techniques. Amanda works with clients in many industries including consumer packaged goods, food services, retail, apparel and financial services. Amanda received an M.A. in Industrial Organizational Psychology from Western Kentucky University.