Chad Holleman

Senior Director of Consumer Insights at Fruit of the Loom

Speaker

Chad Holleman is the head of Consumer Insights at Fruit of the Loom, Inc., a leader in the apparel and sporting goods industries. Leading consumer & market insights for iconic brands such as Fruit of the Loom, Russell Athletic, and Spalding has been a passion for Chad over the last 21 years.

Through strong partnerships he has continued to build a culture of learning that creates a deep understanding of consumers and the markets that they operate. Chad has championed a mindset of delivering actionable insights that serve efforts to drive growth and shape business strategies across the portfolio of brands at Fruit of the Loom, Inc.

Chad received his BBA and MMR from the Terry College of Business, University of Georgia. In addition to matriculating at the University of Georgia, Chad served as the kicker for the Georgia Bulldogs.