The Value of Market Research

What value can market research bring to a company? At The Market Research Event 2011, Marc Dresner set down with experts from Nokia, NFL, Sesame Workshop and more to discuss what value market research brings to their organizations.

What value have these companies found?

How can you get more value from your market research? Researchers today are empowered and expected to take risk and drive innovation, and The Market Research Event 2012 has been structured to deliver this to over 1200 attendees this fall in Boca Raton. For more information on TMRE 2012, download the agenda. As a reader of this blog, when you register to join us and mention code TMRE12BLOG, you'll save 15% off the standard rate!