The value of web seminars

The Online Market Research Blog reports that while web seminars are considered one of the best sources for online marketing research, it's the post-surveys that could turn into a gold mine of market research information.

Three areas that can be mine for information are:

1. Efficiently prioritize and qualify hot leads generated from a webinar audience. 2. Determine what type of educational resources attendees are looking for. 3. Evaluate webinar content and speaker performance.