Launch
This Week In Market Research: 7/27/15 - 7/31/15


This week The Guardian posted an article for younger graduates wanting to go into the market research industry. They list five different tactics, however the two that really stood out to me included 1. Choosing a research path and 2. Building on online profile. For the first one, the article suggests that ''it is important to pick a research path'.identify whether your skills lie in numeracy or whether talking to people face to face and learning about cultures is more appealing'' On top of picking a research path, building an online profile and getting connected with the research community can bolster experience and resumes. According to the article, ''it's important to create a professional online profile'and hide any potential controversial Facebook photos.' There you have it. These 5 tactics will surely get you closer to your dream job in market research.
'Where do I begin'? It's the common question, whether asked internally or outwardly, when dealing with the launch of a new product. So where does one start when marketing a new product? Well, according to a recent article released on Entrepreneur this week, all one needs to remember is 'Search, Social, and Content.' In this sense, search means your search engine optimization and making sure your page is searchable through google. Social refers to the sharing of information through social media and taking advantage of getting the word out through social. This third component, content, means ensuring that the content that you are marketing is strategic and clearly thought through. All of these avenues together make up the 'Holy Grail of Startup Marketing.' Want to learn even more about this? Visit Entrepreneur'site and

Nichole Dicharry, is a Digital Marketing Assistant at IIR USA, Marketing and Finance Divisions, who works on various aspects of the industry including social media, marketing analysis and media. She can be reached at Ndicharry@iirusa.com