TMRE 2009 Keynote: Joan Lewis

Joan Lewis, Senior Vice President, Consumer & Market Knowledge, at The Procter & Gamble Company will share how P&G's Consumer & Market Knowledge function steers
Company Strategy & Innovation. Hear about the role consumer insights play in P&G's business cycle and how the research function drives competitive advantage and business growth. Don't miss her keynote session "How Consumer & Market Insights Steers Company
Strategy & Innovation" at The Market Research Event.