TMRE 2009 Keynote: Joel Benenson
Joel Benenson will be a keynote speaker at this year's The Market Research Event. The Market Research Event will be taking place from October 18-21, 2009, in Las Vegas, Nevada. He will be presenting "Lessons from The White House: Stories From Obama's Lead Pollster & Strategist."
Joel Benenson is a Founding Partner and the President of Benenson Strategy Group (BSG), and has personally provided strategic research and consulting to our nation's political leaders, business leaders and major advocacy and charitable institutions.
Joel offers a unique combination of communication expertise and an aggressive analytical approach to research clients with messaging strategies that work in the most difficult situations. His extensive experience prior to becoming a pollster in 1995 includes working as political journalist for the NY Daily News, serving as Communications Director for Gov. Mario Cuomo's 1994 campaign and as a Vice President at FCB, a New York ad agency.
Joel was the lead pollster and a senior strategist for President Barack Obama during the 2008 election. He has also been a pollster and strategist for U.S. Senators, Governors and Mayors from around the country. He also played an integral role as a pollster for the DCCC in 2006 when the Democrats won back the majority in the House of Representatives. The team Joel was on won 8 of 10 races, including helping to defeat 3 incumbents.
During his career, Mr. Benenson has worked directly on research projects for some of America's foremost CEO's including A.G. Lafley, Jack Welch, and Bob Pittman. He has also helped guide corporate clients through some of the most notable communication challenges in the past decade. He was the lead strategic researcher for Procter & Gamble's launch of Olestra, the fat substitute; he was instrumental in helping AOL manage its capacity crisis in the late 90s; and he helped a NYC coalition block Mayor Bloomberg's plans for an Olympic Stadium in Manhattan.
Joel is also the co-founder of iModerate Research Technologies, an innovative research company that connects respondents in online surveys in real time to a highly trained moderator for a one-on-one session to probe deeper into subjects within the quantitative survey.
Mr. Benenson is a graduate of Queens College of the City University of New York. He and his wife Lisa Benenson, who is the Editor in Chief of Hallmark Magazine, have two children and live in Montclair, N.J.
Read more about Joel Benenson here:
New York Times Article: Obama Seldom Asks His Pollster to Play the Role of an Oracle
Source: Benenson Strategy Group